Archive for the ‘Search Engines’ Category

SEM Tools and Techniques for Examining Websites

Tuesday, September 19th, 2006

I'm presenting this week at Commission Junction's CJU in a session titled, "Site Lab: Designing Effective Landing Pages". I'm actually co-presenting with Pedro Sostre. Pedro, being the creative designer type, and I being a geek an engineer/developer, we split our presentation along those lines. We'll be looking ...

Google’s Double Standards?

Tuesday, May 30th, 2006

Let's talk about something other than CJ Javascript links for a bit... Recently, Google updated their Webmaster Quality Guidelines to add a second bullet aimed toward affiliates. Peter Figueredo at Revenues writes that Google Only Wants Affiliates Who "Add Value" and talks about this change (second bullet, bold added): Avoid "doorway" ...

Google Adsense Bot Moonlighting

Wednesday, April 19th, 2006

First reported by Greg Boser on his SEO Rockstars radio show, it seems that Google's Media-Partner bot is now being used for feeding the index. Word out of the presently-running WebmasterWorld conference is that Matt Cutts of Google confirms that this is the case. Shoemoney reports that "Matt said it ...

Yahoo Throws Their Hat into the Contextual Advertising Ring

Thursday, August 4th, 2005

Finally and hopefully we can see some significant competition for Google Adsense. Yahoo has launched the Beta of their Yahoo Publisher Network, YPN, yesterday August 3rd. Google has owned the publisher contextual ad space for more than two years now. There have been a number of companies who have ...

If a blog falls in the woods…

Wednesday, July 27th, 2005

According to this MarketWatch story, the world is going blog-crazy. Technorati.com says it's tracking almost 14 million blogs. But which of them really matter, have opinions or information that people find useful? For the love of Pete, that's a lot of blogs. But is anybody reading the random ramblings? An analysis posted ...

Google Goes Back to the Affiliate Marketing Well

Wednesday, February 2nd, 2005

Google is relaunching their affiliate program, sorry, referral program, offering $20 for a referred advertiser or publisher. The Google referral program (beta) is for businesses whose customers and visitors include small to medium-sized businesses, and who want to help those companies become more successful by running Google AdWords, or serving ...

Google Launches Adwords API Beta. Ah, what could’ve been.

Thursday, January 27th, 2005

Google has launched their Adwords API Beta Program. The API promises to allow "developers engineer computer programs that interact directly with the AdWords server. With the applications created, advertisers and third parties can more efficiently - and creatively - manage their large AdWords accounts and campaigns." Interesting timing of ...

Search Engines Make a Move Against Blog Comment Spam

Wednesday, January 19th, 2005

The Internet Marketing / Webmaster community is all aflutter about the recent Search Engine industry move to elminate comment spam. MSN, Yahoo and Google have all jumped on board by announcing their support for a standard method to allow webmasters to say, “Oh my! I have no way of ...

Affiliate Auction Process: Continuing Discussion on Google’s New Adsense Policies

Thursday, January 13th, 2005

January 12th has come and gone. I spent some time yesterday with some tapped-in industry friends and they heard nothing yesterday. I guess it's just "any day now". Adam Viener of Goyami is a refreshingly unique combination of connected and outspoken as he demonstrates in his publication of a ...

Google Affiliate Rumors Become Reality…and Confusing

Friday, January 7th, 2005

As I wrote about last month, Google has officially modified their policy on affiliates' use of PPC advertising on Adsense. Here's the change as described in their email: With this new affiliate policy, we'll only display one ad per search query for affiliates and parent companies sharing the same URL. This way, ...