Leeeeroy Jenkinsssss: Bottlespark Now in Open Beta

Wednesday was a pretty big day for the team at Bottlespark. We launched our service into open beta.

If you don’t know, I’m one of the founders of Bottlespark. We’re a software platform that helps connect online influencers with advertisers and sponsors. “Influencers” is a buzzy buzzword which means a lot of things. In our case it’s primarily streamers on platforms like Twitch.tv, Mixer, Youtube, Facebook, etc.

And if you’re not familiar with those buzzwords, streamers are people who live-broadcast whatever it is they’re doing. It’s mostly playing video games, but it’s also sometimes stuff like cooking, crafting, fitness, even reading out loud and performing(?) ASMR. Yes, people come to watch people play video games.

At Bottlespark, we provide tools that allow these folks to partner up with advertisers, promote them, and get paid.

The launch on Wednesday wasn’t terribly conventional. We were planning to send an email out to our entire beta list, half of which I needed to import into Mailchimp.

It didn’t occur to me that the automated new subscriber email would go out to imported email addresses.

And we’re off. The email wasn’t NOT relevant, but it wasn’t exactly the splash we were hoping to make. And contextually, it was pretty random. And I was afraid of people being like, “WTF”. That put us on the clock to get the real email out along with an apology. I didn’t want that random email just sit.

I got the real email out within an hour which kicked off massive spike of signups and all the bug reports and support requests that comes along with that for the next several hours, sending the team into a frenzy

maybe a little before we were all mentally prepared.

JT (co-founder) later said that I “Leroy Jenkinsed” the day. Which seemed pretty appropriate. I changed my twitter display name as a badge of honor (shame). If you’re not familiar with the meme, you really should be. Watch this and you’ll get an idea of what I did to the team.

So, we’re open. If you’re an influencer on Twitch or elsewhere, please come check it out. We launched influencer stores and team management features.


There’s an Amazing Zwift Community on Twitch

I’ve been streaming my Zwift rides on Twitch for the past two weeks, and I’m so grateful for community there.

In addition to the friends that I have from hanging out in some other communities where I’m a mod, new people stopped by to offer support, Zwift and gear advice, etc.

There are some fast friendships forming from the likes of BrokenHipShot, MattyAndAnnika, CaptOfTheShip, b2squared, blunder13, and more. In one stream through the discussion there, this 24 hour Zwift Charity ride was formed. MattyAndAnnika is going to ride for 24 hours. Matt is an ultra-cyclist, so I don’t doubt he can do it. I plan to jump on for an hour for motivation.

There aren’t that many Zwifters on Twitch, maybe dozens…There are dozens of us!  I’d love to see more gamers get some physical activity by streaming fitness. Fitness, both physical and mental, is an enormous issue for streamers. At TwitchCon this past October, there were several sessions on both topics which speaks volumes to the issue. The cost of the equipment and the Zwift monthly fee is prohibitive for most, I’m sure. But can you put a price on your health?

On Zwift, we all ride for different reasons. For me, I’ve got 20 lbs to lose. It’s also great for my overall health. I can feel it in my everyday well-being from sleep to eliminating illness and infections. And when I stop feeling parts of my body moving in different directions from where the rest of me is going, that’s just amazing.


Elitch Gardens, Denver

This past summer we took all the kids to Elitch Gardens




I’ve got years of blog content from my old blog, but I don’t know if I’ll be able to revive it. oh well.

Here’s to new beginnings.

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