JangroCast #4: Transparency
23 April 2008 – 4:07 pmTransparency is a term that’s tossed around quite a bit in affiliate marketing, and I don’t think any affiliate marketing network fits my definition of transparent. Listen to hear my take on transparency in affiliate marketing.
I also discuss the TwitterMeThis/TwatterMeThat marketing spoof by Jim Kukral, Sam Harrelson, and Shawn Collins and the recent Twitter privacy Gaffe.
Today’s podcast is hosted on switchpod.com. Previously I’ve been using podango, but I’ve been waiting two hours for this episode to be processed. I give up.
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Scott, I'm enjoying these podcasts. Your voice is so soothing compared to Sams. :) Forgot to mention how cool it was you're 100 times removed from John Adams.
Nice outtro with Tribe Called Quest.
Great information. This is especially useful for beginners like me :)
Have you submitted your podcast to podcast directories?
Great information, thank you very much! :)
I agree with you to a point on the transparency. As you mentioned, we do provide referring URLs - and have come under fire a little bit for providing that. (from affiliates)
It becomes more important in the PPC arena as affiliates who utilize keywords don't want those merchants to know what they are doing. (I am typing as you are now bringing this up.... I guess I should have waited :) )
We are working on a solution (we think) will split the difference on this....
Good podcast, enjoyed listening. I agree with you that nobody is providing full transparency... but I would argue also that any network that truly provided 100% full transparancy as you had described it would suffer in this current marketplace due to the fact that both sides would have hesitations in using that platform.
Just to the level where we provide it - we have affiliates who have expressed concerns over the information that we provide to merchants ... and we have also had concerns come from merchants as to the amount of information that we send to affiliates. For example, they may not like that we post when their last tracked sale was (so that an affiliate can investigate possible tracking problems) ....
I may be wrong, but I think 100% transparency might be one of those things that people argue for and think is a good idea, right up until they realize what information they then have to give away.