Jangro.com

Hmmm maybe some celebrities may be actually interested in 4″ heel running shoes lol. funny!

By Vlad on Aug 13, 2007

Crappy user experience indeed…very similar to the Craigslist or About.com subdomain effect which often infiltrates the SERPs in a similar fashion.

By Garrett on Aug 13, 2007

Any relation between Google’s tolerance for SEO practices and the size of the AdWords spend? The true “separation of church and state-ers” at Google would say no way, although I have seen a propensity (real or not) for either ignorance or a turning of a blind eye to SEO “gray hat” for those who spend on Google. Maybe a grassy knoll? Maybe not.

By JP Werlin on Aug 14, 2007

It’s very beautifully.

By Mike on Aug 14, 2007

I think you hit the nail on the head Scott.

People expect certain results to appear at the top, and Google tries to make sure that happens. The crazy thing is that while at one time the natural search results were grand equalizer for marketers, now it seems that brand recognition is really driving the search results more than actual optimization (to a certain extent at least.)

This is extremely apparent in the insurance space where affiliate sites that rank well are quickly removed from the first page of any competitive term.

Offline ad spending now heavily dictates online search results in competitive vertical. The rich get richer, etc.

By James Omdahl on Aug 14, 2007

While each its nice to have multiple subdomains listed in the serps at one time, I’m sure each domain required its own individual links and optimisation campaign.

For example if you look at randomblog. blogger.com or randomblog. wordpress.com - they are all subdomains within a powerful main domain, however they won’t just feature in SERPs without any effort from the users.

By Kun on Aug 15, 2007

I have had great experiences using subdomains as well, and while this may appear spammy, ultimately it is an Internet Marketer’s purpose to get their client out in front of the people as much as possible. If you dominate the first page with multiple site links, product reviews on other sites, WIkis, etc., then you have earned your paycheck!

By Guerilla Internet Marketing on Aug 15, 2007

Not only are these sites pretty dog-gone delicious looking. They’re team is just plain brilliant. Definitely can’t hate them for that. Very smart.

By PublisherZilla on Aug 15, 2007

Subdomains should only be used for high level categories not brands.
Zappos will only run into problems with Google Segmenting results and with general up keeping all this domains and making sense of future possible products.
Good Luck Zappos

By George Z on Aug 15, 2007

I’ve seen that sort of thing a lot in the gambling industry, it does seem to be spreading a bit though, in fact, I’ve often wondered between separating ideas with / or . IF you look in your adsence account, it’s simple to see that google considers subdomains separate sites.. but with this exploit being used more and more, those pages have got to lose some weight very soon….

By Affiliate Marketing on Aug 17, 2007

c’mon they run in high heels

http://www.youtube.com/watch?v=ERj43anMs1Y

yep it is aggressive but a bit spammy as well

By graywolf on Aug 17, 2007

One of my clients got into big trouble with Yahoo over subdomain use exactly like this and actually got removed from the serps for a while. Yahoo insisted that the subdomains be converted to subdirectories. We did and got back in.

Compared to what Zappos is doing, however, my client’s use of subdomains was minimal. I do suspect this will backfire on them eventually. It is definitely spammy and intended for no other reason but to rank.

But, it’s nice while it lasts.

By Richard V. Burckhardt on Aug 17, 2007

but, what I have noticed is that Zappos is creating many duplicate pages by using these subdomains. As they list same products and content as that on main site. But strangely all that duplicate content ranks okay. hmmm

By Clarks on Aug 19, 2007

OK, which one of you is responsible for the Zappos SEO consulting campaign?

Somebody gave them this advice. Im sure they were paid well for this advice, but surely their Google domination won’t last fotever.

By Cvos SEO on Aug 19, 2007

The search engine optimisation or website promotion technique used in this case is definitely spam. Google should take strict action against such offenders.

By Mike Nicholson on Aug 20, 2007

I think from a branding standpoint it is a good idea though abit overboard, from a SE standpoint the pages should all be different, no dup content. Many companies do not realize this is a great way to tell their story in a different way, that is a good thing just takes more work and good writers. :):)

By SAM on Sep 23, 2007

Hey,
Yahoo insisted that the subdomains be converted to subdirectories. We did and got back in.

Try again

By Directory on Oct 2, 2007

I see the potato shoved into Z’s exhaust pipe…

Covering my ears, waiting, for a very loud backfire sound…

By Pat Grady on Oct 3, 2007

see http://sphinn.com/story/2961

By Ralphie on Oct 3, 2007

Only the large companies that spend lots on PPC can get away with having a lot of sub domains. If a small web site were to try this, Google would shut them down. I believe Aaron Wall has written about this a few times. I sure hope that Google will do something to limit the effect of these sub domains in the future.

By Online Coupons on Oct 7, 2007

Thanks man great job

By Erhan on Nov 28, 2007

Seems to me that this is the situations where Google displays one of those authority hub link center results.

So is using multiple subdomains and getting them ranked a no-no? Seems like a legitimate practice to me if Google see your pages relevant enough to rank them.

By Going Natural 2.0 on Dec 14, 2007

This information helped…

They must have spent a fortune on SEO

By JakeLynagh on Dec 31, 2007