Scott,
Thanks for the kind comments. I agree, the Performance Marketing business model is a very strong and profitable one. I believe this deal turned out to be a great opportunity and great timing for both companies. We are really excited to have Andre on our team, he has been the primary contact for move's partners for the past 4 years, and has a lot of experience and contacts in the industry.
I'm glad to hear things are going so well for MechMedia! Onward and upward my friend!
See you in Vegas!
Adam
When times get tough, businesses look to reduce risks and to maximize their returns on every dollar that outflows - performance partners offer both. When things are going gangbusters, money gets thrown at anything that moves and the gin-swillers (I mean that affectionately) don't disciminate very well. So I think this cloud definitely does have a silver lining for those of us willing and able to work on a performance basis for our partners. Of course, people as talented as Adam aren't at the mercy of the prevailing wind - jet powered vehicles do slow into a headwind, but only marginally so.
© 2012 http://www.jangro.com/
RSS
Got an email from Adam Viener this morning at imwave announcing that they've acquired MoveMarketing's Search business.
Long story short, or short story shorter, it looks like moveMarketing needed to resolve a conflict of interest in moving forward with their PPC tools business. Needing affiliate marketers to trust them with their data, they needed to get their own affiliate business out of the picture. So Andre Colantuono and the Move search business has been sold to imwave. Well, Andre wasn't "sold". You know what I mean.
I see this as another great sign for our industry, that professional affiliate and performance marketing-based organizations continue to be seen as strong businesses. Not only are they viable acquisition targets, but are themselves acquiring other businesses as well.
It is especially good to see such a bright spot in what's otherwise a grim economic environment. Many silicon valley start-ups who took big money from VCs are hunkering down and laying off employees to minimize burn in hopes that their business plans will pan out before the money runs out. Meanwhile, smaller, self-funded, and even profitable affiliate and performance based marketing based organizations are much better set to ride out these tough times.
Here at MechMedia, we're fortunate to be in a similar position to have recently hired a few people to help us maintain and expand our publishing business, keeping an eye on our long-term goals.
Congrats to my friends at imwave and moveMarketing in what looks like your own strong successes in these tough times. Godspeed!
Read more about it at Revenews.