Last week's acquisition of search engine marketing (SEM) firm iProspect by the UK-based Aegis Group may jump-start a trend of larger agencies investing in SEM. It's a reflection of search marketing's increasing power and importance, industry watchers say.
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iProspect last week, more to come for sure...
ClickZ reports:
Search Agencies Ripe for Picking
Last week's acquisition of search engine marketing (SEM) firm iProspect by the UK-based Aegis Group may jump-start a trend of larger agencies investing in SEM. It's a reflection of search marketing's increasing power and importance, industry watchers say.