Pissing Off Google Doesn't Pay

posted by jangro on (2 years, 5 months ago)

Recently, Google Affiliate Network rolled out a transition of their payment processing to Google Adsense. Through an easy process, you link your GAN account to an Adsense account (existing or new) and your GAN payments will be processed through Adsense.

From a personal standpoint, I'm mostly ambivalent on the matter. As long as we get paid, I don't really care how. We get paid every month from Google Adsense, so fine with me.

From the perspective of my former role as an affiliate network product manager, it is a no-brainer move on Google's part. It gives GAN an opportunity to improve their payment process, pay in dozens of currencies, cost savings through efficiencies, improved reporting, and many other benefits.

For these reasons, surely the old Doubleclick/Performics platform has a death sentence while the entire platform is migrated over to Google technology.

But finally, from my care-about-the-industry-and-the-publishers-in-it perspective, there are some very serious issues that come out of this change.

  1. Payment from GAN goes back to monthly from bi-monthly. Surely many publishers enjoyed the more frequent payments that Performics offered.
  2. Some publishers seem to not want to join Adsense. A Google rep has stated publicly on ABW, and a Googler reiterated to me personally this morning (see below) that there's no requirement to actually USE Adsense. Just an account is required to receive payment. I'm unclear where the reluctance remains. Maybe it's that giving in more to the Google is anathema to some people.
  3. The biggest sticking point is that there are some publishers active in Google Affiliate Network who have been banned from Adsense. These publishers may not be able to get an Adsense account. Period. This means that they will not be able to operate in Google Affiliate Network either. If you're one of those publishers, that's a tough pill to swallow.

To get to the bottom of some of these issues, I got on the phone with Larry Adams from Google. Larry is a product manager for Google Affiliate Network.

Larry did confirm that these issues are real. He did assure me that GAN will work with any publisher to try and resolve any issues keeping them from getting access to Google Adsense. In some cases they will succeed, but the reality is that it will not be possible in all cases. If the Adsense team won't budge on a ban, the publisher is out of luck and won't be able to continue in Google Affiliate Network.

Does this suck? Definitely. I hate that even one good publisher can be impacted in the pocketbook or even possibly be put out of business.

But when you think about this from Google's business perspective, it's not hard to see how it came to this.

Is it a good business for Google to consolidate payment processing for a company they acquired? Yes.

Are there other good reasons for Google to want to pay GAN publishers through Adsense? Yes, they've got a well established process and can pay in 40 some-odd currencies. That alone is a good reason.

Are there publishers who will be lost because they will not be allowed in (or back in) to Adsense? Certainly, but if you look at this at a high level, there very likely isn't a very big revenue impact to that decision. And there probably isn't even a huge number of publishers that will be impacted. From a sheer numbers perspective, it's probably negligible.

Only when you look at it on a case-by-case basis do you see that individual people are getting hurt by this. And that's what sucks. While most probably got banned from Adsense for a good reason, I'm sure many of these people feel that they were unfairly removed from Adsense.

If I was one of those people, and I truly felt that I was wrongly banned from Adsense, I'd be screaming at anyone who will listen.

The fact of the matter is that for one reason or another ALL of those impacted publishers are not wanted in the Adsense network. As far as Google is concerned they have their reasons. If these publishers are not wanted in the Adsense network, it stands to reason that they wouldn't want them in the affiliate network either. (I do feel that Google's policy of issuing lifetime bans from Adsense is quite harsh, but that's a different discussion.)

This event likely would have happened at some point as Google integrates the Affiliate Network further into their Publisher platform. It just so happens that the payment integration is the breaking point.

Unfortunately, there are no grandfather clauses in company acquisitions. And as one of my high school social studies teachers loved to say, and he said it often, life isn't fair.

If you find yourself in this situation, start working with the GAN support team now to try and get the issue with the Adsense team resolved. They will try to help.

But I wouldn't count on getting special consideration from the infamously stubborn Adsense team. Start looking at what other networks you can promote your merchants through. Talk to the merchant. Many will have programs in CJ or in-house. And perhaps be prepared to explain why Google doesn't want you.

As if we haven't learned this a hundred times before, it doesn't pay to piss off Google.

For further information, opinions, and discussions on this, see this thread at ABW.

Update: There's a good discussion going on at the copy of this blog post on my Facebook account.


Comments & Reactions

  • jangro saved this to Affiliate Marketing 2 years, 5 months ago
  • Posted by Vlad Zablotskyy 2 years, 5 months ago

    Scott,

    I almost said "the hell with GAN" over this. In fact since announcement that payements will go through AdSense I tried to reaply three times to Adsense - twice unsuccessfuly and finally I was able to to get approved by AdSense. I was banned back in 2005. I think it is important for GAN affiliates to follow the link from their GAN dashboard when reapplying- it worked for me.

    I also if you are in similar situation as I was it would be a good idea to update the required privacy policies - many things have changes since 2005.

    I think however that you will have a greater chance of being approved by AdSense when you follow the link from your GAN dashboard.

  • Posted by Scott Jangro 2 years, 5 months ago

    Good advice Vlad.  I hope that like you, some people are able to get back in.

  • Posted by Vlad Zablotskyy 2 years, 5 months ago

    Thanks Scott, Hopefully my spelling does not stand on the way of conveying my message. Even though I am approved again with AdSense, I am extremely paranoid about not clicking my own ads. I have not told anyone (including my wife) Google had approved me. In fact on my own computer I blocked the javascript (not a good news for other publsihers whose websites I visit), but I am just paraniod over accidently clicking my own ads. I wake up every morning expecting a dreadful e-mail from AdSense saying your account have been canned.

    I hope any one that was/is in similar circumstances will get a second chance.

  • Posted by Pissing Off Google Doesn’t Pay | Specialty Marketing 2 years, 5 months ago

    [...] rest is here: Pissing Off Google Doesn’t Pay Share and [...]

  • Posted by Jamie Birch 2 years, 5 months ago

    Great post Scott.  I had a lot of affiliates contact me about this as we launched 3 programs on GAN for the first time this year.  Most had no trouble at all, but there were a few that were not able to get into GAN and we had no idea why that was the case.  That is concerning.

    I had a search affiliate also point out, and I'm not sure if this is entirely acurate, that it takes a lot longer to get paid in adsense.  For instance, he incurs a click cost on day 1, but may not get his adsense check for any sales from that click for 60 or more days.  If the case, I think that is a severe dissadvantage for the affiliate.  I'm sure you have some good insight on that as well.

  • Posted by Andrew Goulding 2 years, 4 months ago

    Hmmm. These changes to the Adsense payment methods are really going to stomp on the black hat guys - but as you say, what if you're unfairly banned? That would really hurt.

  • Posted by Nabil El Alaoui Sossey 2 years, 4 months ago

    I absolutely love pissing off Google. It's the best thing you could ever do.

    My site:
    http://www.ramadanonline.com

  • Posted by Ray Horner 2 years, 4 months ago

    Your right it doesn't pay. Google has leverage and sometimes it goes to their head. Sooner or later when push comes to shove and someone knocks them off the top of the mountain they may learn to play nice.

  • Posted by Angela Costella 2 years, 4 months ago

    I was banned from adsense years ago .. word to the wise .. don't click on your own ads ..anyways i would get screwed by this.


    http://www.seentvcanada.com

  • Posted by sonicsmind 2 years, 4 months ago

    Nice informative post...i like it .. but why google is restricting only this thing?????
    https://www.ezsmart.co.uk/live/

  • Posted by Dan 2 years, 4 months ago

    I had a problem where I disappeared off Google for no apparent reason and couldn't get listed again. Google obviously didn't care, we need them way more than they need us!

  • Posted by Ruchi Vasishta 2 years, 3 months ago

    Google has authority, theres not much we can do, google sets the song, and we have to dance along, something tells me that its only gonna get worse...

  • Posted by Smith 2 years, 3 months ago

    More people are stepping back from adsense now a days. But to be frank other advertising companies has not got full reputation to trust them. Even though they are paying high cpc or cpm rates.

  • Posted by MrOkay 2 years, 3 months ago

    I'm not banned from Google, but they owe me $9k from September 2009. I'm also not alone in this situtation. A few publishers who frequent the Adsense Support Forums are posting the same issue as I am.

    According to an email from Alton from Adsense Support, the issue is being looked into, but I have yet to hear a reason for how this could've happened.

    Not only that, the hold on payments appeared on my account on October 20th, and I emailed support right away, for which immediately was replied with "There is no hold on your account".

    I had to email them several times since then before I was sure I had all the information I needed.

    Alton informed me, in the last email he sent to me, that there was indeed a hold and they were looking into the issue and payment would have to be held back.

    I have had 3 different attorneys look at this and they all say that there a few sleezy loopholes in the Terms of Service, but they won't have a leg to stand on past 30 days. There is California Collection Law, which invalidates part of the agreement we have with Google, and being that they want the law of their county to be prescident, they'll get just that. So any of you publishers that have been in contact with support (not just sending, but recieving email from them) hang on to them, because your attorney might need them later. Print them out, give copies to your friends, whatever you have to do.

  • Posted by DanD78 2 years, 2 months ago

    Great post, thanks for sharing this. I have found another way to not piss off google and get ranked using Google Terminator. I have put together a http://google-terminator-review.com" rel="nofollow">google terminator review if you are interested. . There is going to be a free trial to try out the google terminator system. Hope this helps and keeps all of us on google's good side!

  • Posted by DanD78 2 years, 2 months ago

    Great post, thanks for sharing this. I have found another way to not piss off google and get ranked using Google Terminator. I have put together a http://google-terminator-review.com" rel="nofollow">google terminator review if you are interested. . There is going to be a free trial to try out the google terminator system. Hope this helps and keeps all of us on google's good side!

  • Posted by meryem sahin 1 year, 8 months ago

    These changes to the Adsense payment methods are really going to stomp on the black hat guys - but as you say, what if you're unfairly banned? That would really hurt.
    http://www.iddaalive.com/2010/04/fanatik-iddaa-tahminleri-yorumlar-eki.html" rel="nofollow">
    http://www.iddaalive.com/2010/04/fanatik-iddaa-...

  • Posted by Louis 1 year, 8 months ago

    I had my fair share with google. It's really annoying whenever they make changes and change their rules. But google adsense has been a good income source for me in the past.


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