I Love Logo Contests

posted by jangro on (3 years, 6 months ago)

I have a strange thing for logo contests. I don't know if it's the idea of dozens of people working on something for you, hoping to win the business, or if it's the chance to see so many creative people at work, or that it is just just an amazing application for the web.

The process is that you post a specification and how much you're setting for the prize. Then people submit their designs, you give feedback, and they will generally refine the designs. It's a great process to go through, especially if you don't know exactly what you want.

We mostly use 99designs for our contests.

We just finished up a logo contest to rebrand our company, MechMedia, Inc. We've been in business for several years, I figured it was about time to get that up to snuff. Next up, the website which is not only horrific, it's way out of date.

You can see most of the 200+ entries (!) on 99 Designs. The contest ran for a week and ended early this week. It was a really difficult decision.

Here's the winning design. We still haven't settled on colors. What's your favorite?

mechmedialogo.jpg

For all it's goodness, there's also a strange subculture at work in these contests. Among the designers, there are friendships, competition, fighting, snipes, and outright accusations. After the winner was chosen, there were some sour grapes comments as well. Fortunately, not much of it seems to be directed at the contest holder. Hand that feeds, I guess.

Anyway, if you need a logo designed, for just a few hundred bucks you can have many designers cranking out dozens of designs.

Can't beat it.


Comments & Reactions

  • jangro saved this to Web Development 3 years, 6 months ago
  • Posted by Sam Harrelson 3 years, 6 months ago

    The team behind 99 Designs is also pretty active on Twitter (and are great with feedback, etc): http://twitter.com/99designs' href='http://twitter.com/99designs">http://twitter.com/99designs'>http://twitter.com/99designs">http://twitter.com/99designs They seem to really "get" the social media stuff as a company, which is always nice to see.

    I've spent a ton of money there over the last year and have definitely noticed the same politics. Pretty interesting to see. Nonetheless, I've had nothing but success and great choices there.

    Nice new logo, btw!

  • Posted by lisa picarill 3 years, 6 months ago

    i like the colors but i get mechanical from it. maybe that's what you were going for with "mech" media.

  • jangro

    Posted by jangro 3 years, 6 months ago

    That's the original source of the mechmedia name, yeah. So even though you seem to see it as a negative, I'm glad you get that.

  • jangro

    Posted by jangro 3 years, 6 months ago

    thanks Sam.

  • Posted by Daniel M. Clark 3 years, 6 months ago

    Good stuff, Scott. Every time I consider using 99 Designs for something, my wife reminds me that I spent $500 on Photoshop specifically because I know how to do logos myself and I'm just being lazy :D

    As far as the color choice, I think I'd use the third one down, but darken the gray just a bit. Then use the all black version for places that you only have two-color printing of course.

  • jangro

    Posted by jangro 3 years, 6 months ago

    heh, it takes a lot more than photoshop to make a great logo. Even if you're good at it, you might be able to come up with a few good designs, but there's nothing like a whole gang of people working on it.

    Think of the hourly rate. Even if the designs each took 15 minutes on average, that's more than 50 hours of work I got for $400. What's your own time worth to you? I spent probably a couple of hours reviewing and providing feedback.

  • Posted by Daniel M. Clark 3 years, 6 months ago

    Too true - but with baby #2 coming in two months, better to spend the time than the money ;) Totally agree with the principle though.

  • jangro

    Posted by jangro 3 years, 6 months ago

    Fair enough! ;) Congrats, and good luck with baby #2!

    Also, thanks for the feedback on the colors. I appreciate that. We've been leaning toward the orange or red here.

  • Posted by Jeff 3 years, 6 months ago

    Never heard of the site but I might give them a try. What a great way to find a designer.

    In terms of color you can always go the way of using different colors for different parts of the business.
    I do like the blue. The way I look at it you probably will get sick of a neon color a lot faster than you would a standard.

  • Posted by StephARC 3 years, 6 months ago

    I like the one with the blue and green. :)

  • Posted by jimkukral 3 years, 6 months ago

    I've dropped about $500 on 99designs over the last six months for 3 logos and a book cover design. Love the site. The work I've gotten is amazing. The trick is to be specific in your guidelines and then give great feedback to each design as it comes on board.

    And also... you don't have to make your contest more than the minimum amount. Believe me, you get the same quality work from a higher payout to a minimum payout.

    I love this logo Scott. Very cool.

  • jangro

    Posted by jangro 3 years, 6 months ago

    Thanks Jim.

    Very good point about the specific feedback. Active feedback is key as well -- I find that people will keep trying if encouraged with good feedback.

    As for the cost, that may be true. We've experimented with $200, $300 and now $400 levels. I do think the higher prices did attract more attention. But that's not to say that we necessarily got twice as much or twice as better. I certainly wouldn't go higher for a logo. I do see some contests out there for $1000.

  • Posted by Pat Grady 3 years, 6 months ago

    true, you might find a designer this way. sometimes though, it's a good idea to continue returning to the contest method - keep new folks working for you in a very efficient way. i've used designoutpost for the same thing 99designs does, get many graphic artists to compete for your logo business... always reminds me of those lending tree ads... when banks compete you win... when graphic artists compete you win.

    (thought bubble... 99wives.com...)' href='http://99wives.com">99wives.com...)'>http://99wives.com">99wives.com...)

  • jangro

    Posted by jangro 3 years, 6 months ago

    lol, 99wives!

    A few times now we've hired the designer to do extra work for the same project. It has worked out very well.

    I agree, go back to the contest model for new stuff.

  • Posted by Rasmus 3 years, 6 months ago

    Wow, I never heard of 99designs before but I'm definitely giving tem that a try as we're re-branding one of our sites.

    I'm amazed how many awesome logos you got to choose from. No wonder you like logo contests Scott - good choice on the winner too!

  • Posted by Todd Farmer 3 years, 6 months ago

    I've never used designoutpost, but will check it out. I've loved 99designs, and will use it again and again. (It was much better than cats)

    As for 99wives -- WOW what an idea. If only I had thought that this "when wives compete" concept was a plausable idea 12 years ago, I'd have.... well.. I guess I wouldn't have done anything differently. (But I'd still have hope!)

  • Posted by TrishaLyn 3 years, 6 months ago

    If I could afford a 99designs contest, I'd totally use it!

    For what it's worth, I like the blue and green logo.

  • Posted by Webrevolve 3 years, 6 months ago

    Over the years i have used 99designs (when it was still just sitepoint contests) and had alot of fun over the years. Not only just entering myself but also starting contests for some of my own projects. I have however had a few bad experiences on both ends, alot of contests i put hard work in to because the holder sounded genuinely interested with my entries, only to be abandonned last minute. There is more good than bad though, its rare that that happens...and im sure the new 99designs has some features to avoid that happening too? I havent entered or held a contest for some time you see.

    Nice logo for the MechMedia site...i like.

  • jangro

    Posted by jangro 3 years, 6 months ago

    Great point about the abandonment. That part bothers me as a contest holder. The fact that there can only be one winner is pretty harsh.

    I know some guys put a ton of work into their designs, and I do encourage it because I am genuinely interested. But they simply end up not being the best.

  • Posted by Best Gadgets 3 years, 6 months ago

    That sounds like a very cool contest. The only thing is, I don't know how fair it would be, being that they have so many logo softwares out there. But, I am a good designer, maybe I should enter.

  • Posted by brianlittleton 3 years, 6 months ago

    It is definitely a great site... i've used it for various projects probably 5 or so... there are always so many great designs it is painful to try to choose.

    I'll second (or third) the blue/green combo.

  • Posted by todd crawford 3 years, 6 months ago

    I love 99Designs - the contests are almost addictive. There are some very talented people over there. Cool logo choice.

  • Posted by lisariolo 3 years, 6 months ago

    I conducted a logo contest recently, for lisariolo.com' href='http://lisariolo.com">lisariolo.com'>http://lisariolo.com">lisariolo.com, and was blown away by the whole process. My advice to Contest Holders is that you really spend a lot of time creating your Design Brief and actively provide feedback.

  • jangro

    Posted by jangro 3 years, 6 months ago

    lisariolo.com' href='http://lisariolo.com">lisariolo.com'>http://lisariolo.com">lisariolo.com looks fantastic. Now if it were only filled up with content. ;)

  • Posted by lisariolo 3 years, 6 months ago

    No kidding! I have several unpublished posts that aren't prime-time ready. OK so I'm now publicly declaring that I will officially launch the blog by Nov 10th.

  • Posted by Best Blogs Asia 3 years, 6 months ago

    I think you could of split it up into two contests, logo and typeface. The actual logo is good, whilst the typeface is nothing special. It's good as both can be indentifiers for your company.

  • Posted by Rihanna 3 years, 6 months ago

    very interesting.
    how much did your contest run on?
    It is rather impressive result 200 variants for 400 bucks.

  • Posted by dry skin 3 years, 6 months ago

    i m not proffesional about logo design. But i know something about it because of my father ( he was a photographer) i think the purple one is god enought. ..

  • Posted by Angel 3 years, 6 months ago

    i liked the pubple one...design of the logo is good. i dont know too much thing but it looks perfect.

  • Posted by facial skin 3 years, 2 months ago

    yeah! i agree with upper... purble one is nice... good luck!


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