How not to Congratulate Affiliates for Working Hard to Increase Sales

posted by jangro on (2 years, 8 months ago)

Here's a great email exchange that I just had with a merchant that we've been doing pretty well with recently through one of our community shopping sites. Names have been changed to protect the, uh, well, just because.

Affiliate Manager:

I wanted to let you know that we strictly prohibit direct linking to our website from search engines. Please update any campaigns otherwise we will not be able to continue working with you via Commission Junction. Thanks,
Jane
Me, after mustering up the team to make sure we weren't doing this:
Jane, We are not doing any direct linking to [your site]. What makes you think we are? Scott Jangro
MechMedia, Inc.

Affiliate Manager:

Scott, Great! We didn't. We just saw your sales pick up and wanted to ensure you knew our keyword policy. Thanks,
Jane

Are you kidding me?

What's wrong with this world when affiliate success is met with an initial assumption that we're doing something wrong?

I can think of a dozen ways in which she could have emailed us in a positive way, but while ensuring that we weren't doing something wrong. That perhaps would have resulted in our doing even more to promote them instead of their competitors.

Now I'm just annoyed at them.

(And, "Jane", if you're reading...no offense, really.)


Comments & Reactions

  • jangro saved this to Affiliate Marketing 2 years, 8 months ago
  • Posted by Portland Web Design 2 years, 8 months ago

    Wow, talk about awful service.

  • Posted by Shawn Collins 2 years, 8 months ago

    Names changed to protect the ignorant?

    It's been a while since I was in the advertiser side of the CJ interface, but can't they see your referring URLs anyway?

    Posted by Scott Jangro 2 years, 8 months ago

    Heh, yeah, something like that. :)

    There are many ways she could have determined how we're sending traffic, including referer info in CJ or even in their own logs. This is a merchant who is about as big as they get and easily has resources in CJ to ask about us.

    But even so, she could have done the same minimal work and just said,

    "Hey, you're sending more sales, that's awesome! If there's anything we can do to help give us a shout.

    Please be reminded that we have a no PPC direct linking policy. You're not doing that, right?"

  • Posted by Michael Vorel 2 years, 8 months ago

    That is just wrong and shows the inexperience of who is managing the program. As a large company they should be able to know that information automatically and clearly disconnected from the seo/ppc agency who monitors the brand. Shame on Jane...

  • Posted by Stephanie Lichtenstein 2 years, 8 months ago

    Wow I can't believe this kind of management is acceptable. They should be congratulating you not questioning you.

  • Posted by Bill 2 years, 8 months ago

    Rule #1 to affiliate marketing... NEVER BE TOO SUCCESSFUL WITH ONE PROGRAM

  • Posted by How not to Congratulate Affiliates for Working Hard to Increase Sales | AffiliateCarnival 2 years, 8 months ago

    [...] How not to Congratulate Affiliates for Working Hard to Increase Sales [...]

  • Posted by Trisha Lyn Fawver 2 years, 8 months ago

    Seriously? WOW... This is clearly an example of an affiliate manager that doesn't know what she's doing and an example of the importance to know more about your affiliates and who are the valuable ones so you don't put your foot in your mouth like that...

  • Posted by Bryan 2 years, 8 months ago

    How nice of them. Maybe you can switch over to their competition if they keep treating you like this??

  • Posted by Billy 2 years, 8 months ago

    Jeez, everyone always assumes the worst these days. No matter what it is. What a joke they would treat there means of sales for their company.

  • Posted by Montana 2 years, 8 months ago

    Are you sure? Maybe it's just an overzealous employee thinking he's found a smart and easy way to check up on people. You should contact his boss, if any. Just my 2 cents.

  • Posted by Montana 2 years, 8 months ago

    I mean, you know, maybe she thought she could make you confess to some other dirty business. At any rate, that's a dumb thing to do.

  • Posted by Diego 2 years, 8 months ago

    That must be automated, how lame! http://www.remodelingsd.com" rel="nofollow">San Diego Bath Remodeling

  • Posted by Mikael @ Retire Early 2 years, 8 months ago

    Top of idiocracy! It is just like when people living outside of the US aren't able to apply for affiliate programs. Seriously... if you don't want people to promote your product then why even have a program? I would love to have anyone promote my products no matter if they're at the North Pole or in the Jungle of Borneo. Who cares...

    /Mikael

  • Posted by Salman 2 years, 8 months ago

    Superb post Keep it up

    Regards salman
    http://www.tips4blogging.co.cc for blogging tips and hacks

  • Posted by jesse 2 years, 8 months ago

    good ways. innovative and i try to follow

  • Posted by Salman 2 years, 8 months ago

    Superb I want ways to create an e-book.Suggestions plz visit
    http://www.tips4blogging.co.cc

  • Posted by Salman 2 years, 7 months ago

    Update your blog.I am waiting for new post.

    Regards Salman
    http://www.tips4blogging.co.cc

  • Posted by Roger Snow 2 years, 7 months ago

    Even on a bad day, a good manager should never accuse a partner (top partner or not) without evidence of wrong doing. And if they do have evidence, at least bring it across in a professional manner. We know how valuable you are Scott. Keep up the good work.

  • Posted by Joe Sousa 2 years, 7 months ago

    I am guessing the "affiliate manager" is just someone in the marketing department or web design department and not someone who acutally knows their stuff. Too many companies skimp on hiring good affiliate managers and there just isn't enough good ones out there. Makes me thankful for the good ones I work with.

  • Posted by Sravan 2 years, 7 months ago

    awesome post..Thanks jangro

    Play Ghost http://www.PlayGhost.com" rel="nofollow">Internet Games

  • Posted by baby gender predictor 2 years, 7 months ago

    You are absolutely right. There are better ways to address their suspicion at your doing well. And even when questioned I'm surprised they were forthcoming with the reason for their statement. Weird.

  • Posted by Oil Jobs 2 years, 7 months ago

    Huh !! Rude reply ... Should never do business with such people ....

    Regards Anita Patt

  • Posted by Could Tolerance Be a Way of Education? « Affiliate Marketing Blog 2 years, 6 months ago

    [...] or make decisions that show utter disrespect to affiliates (here are just a couple of examples: Jangro’s experience | FlamingoGirl’s experience); but in many cases being slightly more tolerant, and not rushing [...]

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    Posted by markjonesmonkey 2 months ago

    Awesome post, comments are just as fun to read!


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