Don't listen to Sam. I can't even remember if there are two L's or two S's in his name half the time. :)
I have my own domain and love it. Of course, we're all personal branders. I'm just pointing out that as people continue to pimp the idea of "personal branding's power," it will become a limp buzzword like "web2.0" is now.
That doesn't mean we stop using GMail or Flickr, it means we start using them for the tools they are rather than focusing on how "powerfully revolutionary" they are. And when "personal branding" as a term jumps the shark because of all the "personal branding experts" out there, it doesn't mean that we'll all give up our name domains. We'll just use them as the tools they are.
I think you should definitely avoid going with something abstract. I have noticed that Sam lost a great degree of brand equity when he began running http://www.InternetGeekGuy.com" target="_blank">
http://www.InternetGeekGuy.comconcurrently with the domain in his name.
I'm not that smart, but I think it depends on the type of writing you're talking about. If it doesn't fit here, is it because it's not straight talk affiliate or business related? Are you leaning toward humor or outrageous opinion? That "voice" decision matters more than "branding". This blog is your brand. If you want something off the wall, go for what Sam said - a name that's more about your topic. If you just want to seriously discuss other topics and see where that goes, maybe the ScottJangro is the answer.
Just my .02
I like jangy.com, though tech.scottjangro.com will remind readers who they're reading. I think there's a "first impression" thing to keep in mind too. At a show or a party, you can say "visit tech.scottjangro.com", or "visit scottjangro.com". It'll be easy for people to remember (jangy will be remembered, but the tie-in back to you may be harder for people).
yeah, I don't so much want another blog. I want to be able to write more.
Going the completely new domain name route is a whole new blog and the branding work that comes with it. Hanging a variation of jangro.com like scottjangro.com or scott.jangro.com is just an extension.
The other solution you have is to keep jangro.com as most people who know you already know your blog and just go down the route others like Jeremy Shoemaker and John Chow have taken: talk about everything and anything that matters to you, not only social marketing. Your readers will most likely want to ready about any topic you want to share anyway. I know i would.
[...] previous post: Help Me Name My Blog 933Comments
http://www.jangro.com/a/2008/12/31/the-emperors-new-blog/The+Emperor%27s+New+Blog2008-12-31+19%3A40%3A26Scott+Jangrocomments Written By: Scott Jangro December 31, 2008 [...]
iamjangro.com (tibute to i am legend movie. conveys the personal-ness too)
jangrola.com
or jangrila.com
(sure, looks like gorilla somehow, but it's a spin off of Shangri-La. see wiki entry here to see if it fits:
http://en.wikipedia.org/wiki/Shangri-La" target="_blank">
http://en.wikipedia.org/wiki/Shangri-La
i think it does)
jangorilla.com (jangro goes bananas)
jancsgrotto.com (grotto = your own personal cave, "janc's grotto" is an anagram of scott jangro)
jangrolicious.com (get the juicy inside jangro stuff)
jangrito.com (like a burrito, but spicier)
Responding to Sam's comment about "personal branding" and buzzwords:
http://agitationist.com/101-web-business-cliches-that-must-die-in-2009" target="_blank">
http://agitationist.com/101-web-business-cliches-...
I am currently working on setting up a free blogging community. I have a few things to iron out yet. Getting there. Can't say for sure when I am going live, but if you think you might be interested when I do, I will be happy to reserve your name. Main site will be what.ismyblogs.name of course you can have any name in front of .ismyblogs.name shoot me an email if you think you might want a spot.
Absolutely would go with http://scottjangro.com" rel="nofollow">scottjangro.com, if the focus is going to be on more personal/eclectic postings. It creates some separation with the current domain, but an easy tie-in as well.
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For 2009, I'm planning to launch a second blog. This blog, jangro.com (you know the one you're reading) has a pretty well set purpose. At least in my mind it does. I frequently find myself wanting to write more personal stuff, about gadgets and tech, and other random things that deviate strongly from the core purpose of this blog, which is Internet marketing.
I realize that I could just say screw it and write about whatever I want here.
But knowing my audience here that just feels like a strange thing to do. I have done it many times, and whenever I do, it affects my writing and what I do write.
So, I want to create a parallel blog to this one. I'll have a link back and forth in the header, and perhaps even show a list of recent posts here in the sidebar.
But what domain do I put this on? What do I call it?
I've asked a few of my smart friends this question and here are their responses:
Jim Kukral says,
Shawn Collins says,
Sam Harrelson says,
Great, three people, no consensus.
So here I put this question out to my other smart friends...
Friends, what should I do?