The API promises to allow "developers engineer computer programs that interact directly with the AdWords server. With the applications created, advertisers and third parties can more efficiently - and creatively - manage their large AdWords accounts and campaigns."
Interesting timing of the launch of a tool that would have allowed the PPC arbitrage affiliates to kick it up a notch coming two weeks after they hamstrung those same advertisers with a policy change. Coincidence?
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Google has launched their Adwords API Beta Program.
The API promises to allow "developers engineer computer programs that interact directly with the AdWords server. With the applications created, advertisers and third parties can more efficiently - and creatively - manage their large AdWords accounts and campaigns."
Interesting timing of the launch of a tool that would have allowed the PPC arbitrage affiliates to kick it up a notch coming two weeks after they hamstrung those same advertisers with a policy change. Coincidence?