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Today, Ebay announced the launch of their new affiliate linking infrastructure, called Project Rover. According to the Ebay email:
In short, Ebay is moving their affiliate links to be hosted on their own domain.
Ebay touches on a few hot topics with their explanation. This is the technology Ebay was eluding to when they assured affiliates that CJ's Link Management Initiative would not affect them.
Cookie Washing and Ad Blocking have been issues for a long time, though the cookie issue has been raised recently with extra urgency. Surely cookie washers can't delete cookies from the Ebay domain.
Ebay also touts more robust tracking with "limited redirects". Surely with every hop a click takes from domain to domain contributes increasingly to a lost user. And with CJ's "random" domains, there's lots of hopping going on.
All good things. But is something deeper going on here? Is CJ being disintermediated? This move at least puts CJ in a very weak position as they can be switched out in a flash once the program is humming along on the new links.
So, start up your html editors folks. We've got some links to change out. This is getting old.
Update Shortly after the initial announcement, Ebay sent a correction on their new link structure. Since emails get lost, here's the current instructions on their link structure:
Rover Link Structure
All Rover URLs will use the same server name, rover.ebay.com, regardless of the target destination domain or eBay site.
The general form for Rover links is as follows:
http://rover.ebay.com/rover/1/PLACEMENTID/1?SID=KEYWORD&AID=XXXXXX&PID=XXXXXX&loc=TARGETENCODEDURLPlacementID and AID pair: The PlacementID and AID pair is a country and tool specific value that associates the click with the correct eBay Affiliate Campaign. The PlacementID and AID for each country will be provided in our follow up communication on September 25th.
PID: Publisher Site ID available in the Commission Junction Interface. SID: Shopper ID (SID) is an affiliate defined variable used to monitor the specific link that produced each transaction. The SID can be up to 64 characters and is URL-encoded (%20 for a space, %2E for a comma, etc). loc: Target URL or landing page where user will be directed and must be URL-encoded (ex: http%3A%2F%2Fwww.ebay.com%2F).