Despite your best efforts in 2011, traffic and leads are leveling out. What can you do to revive your inbound marketing mojo? You're doing your best with blog posts and social media updates, but somehow the momentum has flagged in recent months. Is it simply that you've had other priorities, like keeping the company afloat, or is it your content that's become stale and lifeless. Maybe you should put some eggs in other baskets that may help you gain some inbound marketing mojo again.
The best advice I take from this post is to grow your audience by expanding into new ones.
I just doubled traffic on this site by adding a section about the Skylanders video game. Since they're not anywhere near my core audience... wait, I don't really have a core audience... since they're a new audience, I need to treat them differently than the others, but there's an opportunity here nonetheless. And I'm excited about the new topic and the new traffic.
That's sure to break even the deepest rut.
Then he's got some other suggestions that break your rut by taking you into some pretty major projects, like video production, book writing, and app building.
All worthwhile projetcs, but I don't see how they help the root (rut) problem, (as I define it ,maybe not how he defines it).
Is your routine too onerous?
Maybe your rut is because the process of discovering great stuff to write about and creating new content, and distributing it out to your social media networks and email lists is just too much of a chore.
If so, you don't need yet more projects to manage, but instead, maybe you need to fix your workflow with some streamlined tools and processes.
This is what we're doing with Shareist -- making it easier to discover, create, and share great stuff with less effort. When you spend less time dealing with the boring stuff like posting tweets and facebook updates, you've got more time and energy to do the creative stuff.
http://www.kunocreative.com/blog/bid/70266/Breaking-Out-of-Your-Inbound-Marketing-Rut
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Great ideas in this post by John McTique:
The best advice I take from this post is to grow your audience by expanding into new ones.
I just doubled traffic on this site by adding a section about the Skylanders video game. Since they're not anywhere near my core audience... wait, I don't really have a core audience... since they're a new audience, I need to treat them differently than the others, but there's an opportunity here nonetheless. And I'm excited about the new topic and the new traffic.
That's sure to break even the deepest rut.
Then he's got some other suggestions that break your rut by taking you into some pretty major projects, like video production, book writing, and app building.
All worthwhile projetcs, but I don't see how they help the root (rut) problem, (as I define it ,maybe not how he defines it).
Is your routine too onerous?
Maybe your rut is because the process of discovering great stuff to write about and creating new content, and distributing it out to your social media networks and email lists is just too much of a chore.
If so, you don't need yet more projects to manage, but instead, maybe you need to fix your workflow with some streamlined tools and processes.
This is what we're doing with Shareist -- making it easier to discover, create, and share great stuff with less effort. When you spend less time dealing with the boring stuff like posting tweets and facebook updates, you've got more time and energy to do the creative stuff.