that panel had no objectivity, leadership or data to back up the bash session. i agree we need to move away from using "affiliate marketing" and move to "performance marketing".
it is very important that all channels and sides of performance marketing get involved and participate in the building of the foundation of the PMA. This is a large and very valuable marketing channel. Patrick Byrne CEO of overstock talks about it in this interview http://www.relevantlyspeaking.com/2008/06/05/in...' href='http://www.relevantlyspeaking.com/2008/06/05/interview-with-overstocks-ceo-patrick-byrne/">http://www.relevantlyspeaking.com/2008/06/05/in...'>http://www.relevantlyspeaking.com/2008/06/05/interview-with-overstocks-ceo-patrick-byrne/">http://www.relevantlyspeaking.com/2008/06/05/in...
Wow, here we go again...the organizers of this event need to pick a new panel committee. Reinvent? Please. Larry seems to actually have a grasp, but overall out of the loop. To think that the majority of what was discussed at this show relating to affiliate marketing was focusing on the negative aspects when affiliate marketing is really growing and blossoming world-wide is ludicrous. Yes retailers should know about the potential pitfalls and issues in affiliate marketing. However, thats a small part of the overall mix. What should be discussed is the huge revenue potential that affiliate marketing brings to any retailer. Of course your overall affiliate program has to be monitored so policies are adhered to. But the overall positive impact of having a well-managed and productive affiliate program is what should be the focus of these shows. What needs to happen is for retailers to REFOCUS and on the potential of affiliate marketing by doing things to grow their affiliate presence and make their affiliates happier.
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My old friend Larry Joseloff, formerly of eNews (merchant) and Be Free (affiliate provider) and now VP of Content for Shop.org speaks on the state of affiliate marketing, where it is going, and how it "needs to reinvent itself."
Larry isn't exactly in the thick of affiliate stuff any more, but even so he can pinpoint some of the image issues facing affiliate marketing in 2008.
I'm not so sure about "reinventing itself" a la Madonna, but affiliate marketing certainly has an image problem, both internally and externally. Can a professional industry organization help that? I think so.
Great to see you Larry. Great gig you got there.
Source: Get Elastic