Scott Jangro |
Scott Jangro is a co-founder of Shareist. He's an entrepreneur, an old school affiliate marketer, web developer, a dad, a cyclist, and golfer.
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At dinner last night with a particular CEO of a particular affiliate network, we were discussing (lamenting about) how affiliate marketing gets essentially zero press while doing so well as a marketing channel. We concluded that it's basically not sexy enough.
...consider the way the affiliate channel has evolved. It’s no secret that the early days of affiliate marketing consisted of a few shining stars among a mass of less-than-sophisticated operations. The bulk of affiliates lagged in terms of SEO skills and depth of reporting capabilities, and they failed to present fresh content and offers. Those days are very much in the rear-view mirror.