Is 2012 The Year of Affiliate Marketing?

At dinner last night with a particular CEO of a particular affiliate network, we were discussing (lamenting about) how affiliate marketing gets essentially zero press while doing so well as a marketing channel. We concluded that it's basically not sexy enough.

On the heels of that, this is a refreshing article to read.  Granted it's an article from inside the internet marketing industry, but at this point we'll take what we can get.
...consider the way the affiliate channel has evolved. It’s no secret that the early days of affiliate marketing consisted of a few shining stars among a mass of less-than-sophisticated operations. The bulk of affiliates lagged in terms of SEO skills and depth of reporting capabilities, and they failed to present fresh content and offers. Those days are very much in the rear-view mirror.
I definitely agree that affiliate marketing will continue to be hot, which is why we're going full steam ahead with publishing tools for that market.


Posted on Friday, December 30, 2011 at 11:34:12 PM in Affiliate Marketing
Tags: affiliate
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