Got an email from Adam Viener this morning at imwave announcing that they’ve acquired MoveMarketing’s Search business.
Long story short, or short story shorter, it looks like moveMarketing needed to resolve a conflict of interest in moving forward with their PPC tools business. Needing affiliate marketers to trust them with their data, they needed to get their own affiliate business out of the picture. So Andre Colantuono and the Move search business has been sold to imwave. Well, Andre wasn’t “sold”. You know what I mean.
I see this as another great sign for our industry, that professional affiliate and performance marketing-based organizations continue to be seen as strong businesses. Not only are they viable acquisition targets, but are themselves acquiring other businesses as well.
It is especially good to see such a bright spot in what’s otherwise a grim economic environment. Many silicon valley start-ups who took big money from VCs are hunkering down and laying off employees to minimize burn in hopes that their business plans will pan out before the money runs out. Meanwhile, smaller, self-funded, and even profitable affiliate and performance based marketing based organizations are much better set to ride out these tough times.
Here at MechMedia, we’re fortunate to be in a similar position to have recently hired a few people to help us maintain and expand our publishing business, keeping an eye on our long-term goals.
Congrats to my friends at imwave and moveMarketing in what looks like your own strong successes in these tough times. Godspeed!
