Third Party Cookie browser warning and it’s impact

by on 29 April 2008

Note: This is a post submitted by a reader of jangro.com. If you would like to submit a post to be published here, click here.

Jangmeister, I observed some friends shopping the other week, and learned something interesting, and would like to get your take on it, as well as your visitors. In some newer browsers, there’s a third party cookie warning icon that shows in the status bar. IE’s icon is an eyeball with the international symbol for no (red circle with angled slash in it). Two of three shoppers I recently observed, when they saw the icon, they volunteered to me (I didn’t point it out to them) that the site was “spying” on them by using cookies. They said if the site wasn’t one that they trusted (like Amazon), they’d bail on providing any information, like any purchase or signup. So, of late, I’ve become very aware of it’s presence.

Your blog here uses two services that try to load a third party cookie – seesmic.com and lijit.com. I was using a social tag (addthis.com) that was doing the same thing on a site of mine. Having heard these shoppers reaction to the icon (one called it the “do not spy” symbol), I took down the service.

I have an affiliate site that serves up merchant images and that merchant was kind (sarcasm) enough to try to set a third party cookie when the image is called. I am planning to host the images on my own server, which I want to do for speed anyhow, given the adwords quality scoring issue regarding page load time – but doing so will also solve my third party cookie issue on this site.

So, question is, am I concerned (calling it worried would be an overstatement) about nothing here? Does my small sample size of my shopping observations have me over tweaked on this issue?

Assuming visitor’s behavior is affected by it, and since seo algo’s build in things that consumer’s care about, do you believe there’s an seo impact likely attached to having third party cookies called?

Most modern browsers default to block them anyhow, so should we contact these parties (addthis, lijit, etc) as webmasters and say “hey dudes/dudettes, knock the cookie calls off, you won’t get data anyhow and you’re thirst for data ain’t helping us, and might even pimple our butt cheeks now and then”? Or do you think the data collection lust has become such a strong pull (Alexa comes to mind), that it’d be pointless to ask?

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