RevTrax is an affiliate network and technology solution that tracks from online into a store through printable coupons. 
I met with the co-founders, Seth Sarelson and Jonathan Treiber, early on when they had some smaller regional tests going on. At the time, the prospect of making much headway promoting a restaurant local to one city didn’t seem that great. But their vision and concept was terrific.
RevTrax’s technology provides a publisher with a unique printable coupon. Once printed, this coupon is then scanned at the point of sale and the transaction is credited to that publisher. Here you see what the publisher posts on their website, and once the user prints it, it gets a barcode that’s scanned at the store.
Last week, RevTrax launched their first program with CompUSA/TigerDirect (as you can see above). I honestly cannot think of a better type of first merchant to try this out with. How many people search online for electronics and run to the store for the purchase? This guy certainly does. I’m as impatient as they get.
Finally, sales that were researched online, and now fueled with a coupon, can be tracked to the point of sale in a physical store. Pretty cool stuff.
This doesn’t conflict with the online affiliate program. If the sale happens online, it tracks through the online affiliate program. And if the sale happens in the store, it’s tracked through the unique printable coupon.
I cannot imagine any merchant or publisher who wouldn’t want to adopt this technology. The affiliate captures sales previously lost, and they’re adding value with a printable coupon. The merchant not only gets the referred sale, but they can now track online-to-offline buying behavior — a big gap in accounting of marketing dollars.
I’m in the process of signing up. The interface is nice and easy, very much like a traditional affiliate network.
Check it out for yourself: RevTrax.com
