October 31, 2008
RevTrax In-Store Affiliate Network
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RevTrax is an affiliate network and technology solution that tracks from online into a store through printable coupons. 
I met with the co-founders, Seth Sarelson and Jonathan Treiber, early on when they had some smaller regional tests going on. At the time, the prospect of making much headway promoting a restaurant local to one city didn’t seem that great. But their vision and concept was terrific.
RevTrax’s technology provides a publisher with a unique printable coupon. Once printed, this coupon is then scanned at the point of sale and the transaction is credited to that publisher. Here you see what the publisher posts on their website, and once the user prints it, it gets a barcode that’s scanned at the store.
Last week, RevTrax launched their first program with CompUSA/TigerDirect (as you can see above). I honestly cannot think of a better type of first merchant to try this out with. How many people search online for electronics and run to the store for the purchase? This guy certainly does. I’m as impatient as they get.
Finally, sales that were researched online, and now fueled with a coupon, can be tracked to the point of sale in a physical store. Pretty cool stuff.
This doesn’t conflict with the online affiliate program. If the sale happens online, it tracks through the online affiliate program. And if the sale happens in the store, it’s tracked through the unique printable coupon.
I cannot imagine any merchant or publisher who wouldn’t want to adopt this technology. The affiliate captures sales previously lost, and they’re adding value with a printable coupon. The merchant not only gets the referred sale, but they can now track online-to-offline buying behavior — a big gap in accounting of marketing dollars.
I’m in the process of signing up. The interface is nice and easy, very much like a traditional affiliate network.
Check it out for yourself: RevTrax.com
Seth and Jon really know what they are doing!
Scott, thanks for the post. The barcode can also track memberID and paid search keywords, so if anyone is looking to give cash-back or track conversions of individual paid search keywords to in-store sales, the technology supports all of that. Anyone who wants to discuss should feel free to reach out to me at Seth@RevTrax.com .
Excellent, I hope they license their stuff to other networks, the reach could be considerable. Technology sounds great in concept and practice!
This also could spawn / invigorate a whole new genre set of affiliate sites… local directories, niche directories, travel sites that focus on local attractions and more.
Affiliate marketing getting offline. That is pretty cool, I suppose it was only a matter of time though
Cool post! Thank you
yeah, i thought about doing this with my of my businesses. I was going to work for a company called Adcalls, that did something similar, such as offering coupons to increase their sales. I guess it was like a marketing campaign of some sort. Very cool though. I love your site because you keep people updated on the best affiliate programs.