Looking for an Affiliate Program Manager

by Scott Jangro on 16 April 2007

A company that I work with is looking to outsource an affiilate program for one or two online stores.

It’s a small, growing, apparel category, online store.

If you would like to hear more and potentially have me refer you, please contact me. Use the ask a question tab above if you don’t know my email address. (don’t comment here with your info.)

  • "Small" is a tough place to be in my opinion. I've managed some of the gigantic programs and I always had to applaud the scrappy guys who didn't have a brand name to speak of. I think that your best bet at survival is to find a program manager with a robust "big black book" of top affiliates. The idea here is that one uber affiliate can propel your program quickly upward and you'll dedicate the same amount of time dealing with promotions, banners and the like for a giant partner than a tiny one. The #1 rule to remember is that this is a relationship channel - you are dealing with webmasters, not websites. Find a person who can just ask some favors and get you good placement. Be warned though, if your offer doesn't convert you'll be wasting a great opportunity. Make sure your offer is better than the ones offered by the top brands because you have to overcome the consumer "fear factor" of trusting an unknown brand (& unknown customer service) with their credit card. Just my two cents. Hope it helps.
  • Peter
    Looking for the proper affiliate manager is a tough task
    to deal with, usually when I screen prospective managers
    for my clients I ask the following questions...

    1. Do you understand intergration marketing and how to
    effectively use it to grow our business?

    2. Give me an example of what your ideal affiliate should be and how you can help them bring their skills sets
    to the next level

    3. What is marketing congruence and how does it apply to
    our business model?

    4. If you were looking for a super affiliate what key
    incredients would you look for? and why

    5. Explain affiliate niche marketing and why it's important
    to know the key fundementals before you bring any affiliate
    aboard

    An affiliate program manager should not only know and be
    able to answer these questions but they should know how
    to roll up their sleeves and lead by example.
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