Damn Marketers. Affiliate Links in Twitter

by Scott Jangro on 16 February 2009

kitchenaidcoffeegrinder.pngThis is something that’s been on my mind for a long time, whether it’s ok to post affiliate links in twitter.

Robert Scoble got called out on it when he did this a few months ago, which got me thinking again about making a post about it. It’s been on the “write about someday list” until now when I had a chance to make an example. I wanted the example to be me, so I wasn’t calling out anyone else on this. I also wanted it to be somewhat real. So finally…

Today on Twitter, Geno Prussakov asked for a recommendation for a coffee grinder. If you follow my tweets, you know that this is one of my favorite subjects. I spend a lot of money and effort to drink good coffee.

Geno wrote:

Looking for advice on a good coffee grinder. Bought one a few days ago, and the finest grind is does is unusable for my espresso machine.

To which I responded:

@eprussakov just bought this one a few months ago and it works very well. Big bin for the beans and it's pretty quiet.

While I don’t make a practice of this, the link I put in there was an affiliate link to the coffee grinder on Amazon. I really do own it. (Proof: the picture above is the grinder on my counter top.)

It took all of about 5 minutes for another affiliate to call me out on this. I really don’t know if this bothered Adam, or if he really thought it was “nice”, or if he’s just busting my balls to let me know I didn’t pull the wool over his eyes. I suspect the latter but I hope Adam will share his thoughts here.

Twitter _ Adam Viener_ Nice affiliate marketing T ...-1.png

So is this cool?

I’m a little surprised that we don’t see more of this. Especially with all the auto-DM’s I’m getting recently on follows with offers for free e-books. Maybe Geno did get some “spammier” responses.

People put affiliate links on blogs all the time. Is Twitter any different? Twitter is a micro-blog platform. I don’t push this stuff on people. They subscribe to me. I suppose I could lose some followers if this became standard procedure, but it doesn’t necessarily make it wrong.

Would it be any more ok if I had some disclosed that it was an Amazon Associate link?

How did I feel about doing this?

Honestly, I felt a little weird about it. I don’t think it was so much any potential deception involved, though I didn’t disclose it was an affiliate link. I think it was more that the followers I care about might expect that I won’t be pushing affiliate links.

The fact that I do own the appliance and really do recommend it makes me feel better about it. (Ironically, Scoble’s defense was that he wasn’t making a recommendation. He just posted a link.) I was going to post that exact tweet anyway, why not make it an affiliate link?

I did know that Geno would know it’s an affiliate link as soon as he clicked on it, but not until he clicked on it. Also Geno’s a friend, and I know he wouldn’t have a problem with it. But dozens of other people would click on that link as well.

What’s your opinion?

Cool or not cool?

Is this coming from me any worse than the same thing coming from some deal-specific twitter account that posts affiliate links all the time?

Share your thoughts in the comments.

  • Yeah, it's a fine line. A hybrid solution would be to perhaps direct them to your blog where you wrote a review about it, and have an affiliate link at the end. So you're directing them to your blog, where you actually reviewed it, and aren't simply sending them straight to an affiliate offer.
  • yes i think this is a need...but when we stop to think just for money and business
  • I don't think that's practical in many cases on Twitter with the character limitation.
  • Great content on getting links on twitter. Good work!
  • I haven't seen that many links on twitter, I am not sure I agree with it but it is definitely something I assume we will see more of in the future.
  • Great post. Thank You
  • Great post, Scott!

    As the author of Advanced Twitter Marketing, let me state right up front that I post a lot of affiliate links on Twitter, and retweet a lot of other people's links as well. But it's important to remember that each person creates their own Twitterverse based on whom they choose to follow. I chuckle when I see comments like 'trying to sift through' - you only see the tweets from those you chose to follow, and can always unfollow them anytime.

    Almost every usage for Twitter is legit as long as people are upfront about it - those who want to use it for business purposes and those who want to discuss what their kids had for breakfast are equally relevant to their own following.

    My advice is simply to follow those you think have the same interests as you, and fine tune it as you see what each person tweets. Then just be yourself and let your followers do the same.
  • I'm glad I came across this post because I think that affiliate links in twitter is getting out of hand. Its starting to seem like Twitter is the place that Clickbank Affiliates go to sell Clickbank Products to other Clickbank Affiliates.

    I don't see a problem with offering up an affiliate link if you have used the product and just want to spread the word and make a bit of money for your effot, but lately, there has really been in increase in people opening multiple fake accounts and sending tons of automated tweets with affiliate links.

    I agree that everyone has the choice to click on a link or not, but its frustrating trying to sift through all the affiliate tweets to get to the ones that have good information.
  • I also love coffee, and would welcome a recommendation for a good machine I did not previously know about. This is exactly what good affiliate marketing is all about.

    No different than a blog. Readers have the choice of clicking or not. Always an option either way. Personally, if I liked the product and decided to buy it, I would not clear any cookies and buy with my link. I would give Jangro the sale.

    Affiliates should be honest, but many are not.
  • Prasanna
    Can you give me more details on how put affiliate links on Twitter

    Thank You
blog comments powered by Disqus