I am not a resident of California, but as a member of the online publishing industry with so many of my colleagues who stand to be impacted, I am compelled to write this letter.
California is in a state of financial crisis and of course any effort to increase state revenue is expected and understandable. However, to enact a law similar to the New York State “Amazon Tax”, your Assembly Bill 178, stands to significantly harm many thousands of California State residents.
The changes in AB 178 may appear to be a magic bullet, an extremely efficient way to assign California nexus to virtually all online retailers. But it has a fundamental flaw — these retailers can counter by immediately terminating the marketing relationships that they have with many thousands of California residents and businesses.
By taking these counter-measures, merchants can remain whole. They will trade revenue previously driven from California publishers with revenue that they would keep in new California sales tax, and avoid any work necessary to collect and account for the additional state taxes.
Even if they cannot quantify the decision, terminating affiliates is something that can be done in minutes, making it the easiest and most efficient action to take. The way online affiliate programs are structured and managed technically, they can terminate relationships with any California publisher literally with the flick of a switch.
As was demonstrated in the case of the “Amazon Tax”, many dozens of merchants are very willing to take this action.
Your resident online publishers have no similar recourse. At best it decreases their income, and California’s income taxes. At worst it will drive these publishers out of business or out of your state.
As you proceed with this bill, please consider the downstream effects it has on your state residents, and the ways it will diminish the value of the increased sales taxes that it will garner.
Thanks to the New York state actions, you have the benefit of hindsight. It would be irresponsible to not consider the impact that this has on your own state’s residents and small businesses. If you do proceed with this bill, I hope to see that you have strongly considered this impact and published your findings and justifications.
Sincerely,
Scott Jangro
Stow, Massachusetts
Note to readers
I plan to send this letter to the state legislators. Please feel free to modify and use this letter as you see fit.
Update – important links