June 19, 2008
Affiliate Marketing Needs to Reinvent Itself
If you're new here, please subscribe to my RSS feed. And follow me on twitter. Thanks for visiting!
My old friend Larry Joseloff, formerly of eNews (merchant) and Be Free (affiliate provider) and now VP of Content for Shop.org speaks on the state of affiliate marketing, where it is going, and how it “needs to reinvent itself.”
Larry isn’t exactly in the thick of affiliate stuff any more, but even so he can pinpoint some of the image issues facing affiliate marketing in 2008.
I’m not so sure about “reinventing itself” a la Madonna, but affiliate marketing certainly has an image problem, both internally and externally. Can a professional industry organization help that? I think so.
Great to see you Larry. Great gig you got there.
Source: Get Elastic
this is very true that aff market needs some new ideas to get another big starts…
new bloggers/users just done seem to feel comfortable with aff market…they arent making money
Affiliate marketing is very important. Affiliates pays more then PPC systems.
You asked : “Can a professional industry organization help that?”
I am %100 sure that a professional industry organization can help that.
In order for affiliate marketing to elevate to the next level, we need to stop referring to our selves as “affiliates” and move on to “Performance Marketing”.
that panel had no objectivity, leadership or data to back up the bash session. i agree we need to move away from using “affiliate marketing” and move to “performance marketing”.
it is very important that all channels and sides of performance marketing get involved and participate in the building of the foundation of the PMA. This is a large and very valuable marketing channel. Patrick Byrne CEO of overstock talks about it in this interview http://www.relevantlyspeaking.com/2008/06/05/in...
A good point made. I think that the market needs some good innovative ideas to get the ball rolling. The reason why new bloggers are not making money is because they do not have a game plan.
Wow, here we go again…the organizers of this event need to pick a new panel committee. Reinvent? Please. Larry seems to actually have a grasp, but overall out of the loop. To think that the majority of what was discussed at this show relating to affiliate marketing was focusing on the negative aspects when affiliate marketing is really growing and blossoming world-wide is ludicrous. Yes retailers should know about the potential pitfalls and issues in affiliate marketing. However, thats a small part of the overall mix. What should be discussed is the huge revenue potential that affiliate marketing brings to any retailer. Of course your overall affiliate program has to be monitored so policies are adhered to. But the overall positive impact of having a well-managed and productive affiliate program is what should be the focus of these shows. What needs to happen is for retailers to REFOCUS and on the potential of affiliate marketing by doing things to grow their affiliate presence and make their affiliates happier.
Evan i totally agree!
I think affiliate marketing just needs to move with the times, things are always going to change and it is unrealistic to think that what is a current technique will work for new affiliates moving forward.
Hahaha.. I got tickled with the word “gig” there. Gig huh… Well, I think Mr. Joseloff has a lots to tell with regards to affiliate marketing reinvention. Go Mr. Larry!