My old friend Larry Joseloff, formerly of eNews (merchant) and Be Free (affiliate provider) and now VP of Content for Shop.org speaks on the state of affiliate marketing, where it is going, and how it “needs to reinvent itself.”
Larry isn’t exactly in the thick of affiliate stuff any more, but even so he can pinpoint some of the image issues facing affiliate marketing in 2008.
I’m not so sure about “reinventing itself” a la Madonna, but affiliate marketing certainly has an image problem, both internally and externally. Can a professional industry organization help that? I think so.
Great to see you Larry. Great gig you got there.
Source: Get Elastic
