For years, Search Engines have been dominated by the SEO pros who can get the most links from authoritative websites, with good link text, and who know the ins and outs of on-site markup and linking strategies.
While those tried and true "Hard SEO" methods have their firm places at the ...
A few days ago my own pagerank here on the jangro.com homepage dropped from 6 to 4. I was always a little dubious over my ranking of 6, so it must have been a very weak 6. Therefore, a 2 point drop isn't that surprising. In comparison, Jeremy ...
Zappos has employed a co-branding marketing strategy. They've set up many sub-domains and skinned them with a different header and navigation. Some examples:
http://www.zappos.com
http://canada.zappos.com
Category-based
http://running.zappos.com
http://outdoors.zappos.com
http://rideshop.zappos.com
http://couture.zappos.com
Brand-based
http://clarks.zappos.com
http://privo.zappos.com
http://stuartweitzman.zappos.com
http://indigo.zappos.com
http://tarynrose.zappos.com
http://bostonian.zappos.com
You can get a good look at many of them with this google site search.
And while the navigation is changed and trimmed down on some of ...
Got an email yesterday from the Google Adsense team with some great news that one of my sites may be included in their "custom placement packs program".
Custom placement packs are selections of individually-reviewed sites designed for our largest brand advertisers.
I'm impressed. thank you. *puffs up chest*
We would like to ...
We noticed a precipitous drop in the past few days in our Google traffic on one well-indexed site. It's been puzzling us for a few days until we noticed in the Google Webmaster Tools that our robots.txt file was somehow instructing Google to disallow everything, from the root directory, ...
I came across a browser plugin today called cooliris. (thanks lifehacker). It shows a preview of pages in search engine results pages, e.g., on Google or Yahoo. It provides very similar functionality to what they've done on Ask.com.
This is the sort of thing that you have to ...
Earlier this week, I wrote about a problem that we're having where the Adwords Keyword Insertion function was not working properly . Apparently it's working just fine, or at least as Google has designed it.
To recap, in the ad text, you can put the following notiation:
{Keyword:Default text}
and it will insert ...
Inside the hurricane of the latest Google Adwords Quality Score update is a strange little twister that's causing us big problems, and perhaps going unnoticed for many.
It's pretty well known by now that in the ad text, you can put the following notiation:
{Keyword:Default text}
That will insert into your google ad ...
Earlier this week, Google announced a pending Adwords Quality Score update. Word on the street is that started on Tuesday night. From trolling some of the boards, it's looking similar to the last few updates -- lots of affiliates lying on the ground screaming, like the beach scene ...
I've been cursing you, Googlebot.
For years, I've damned you for your bad behavior. You have been brazenly grabbing up pages that I've excluded in my robots.txt file. In the process, you have consumed thousands upon thousands of local tracking scripts, login pages, add-to-profile quick links, search links ... ...
